Combining Design and Development

In the past 40 years, SAP has come a long way scaling its development processes as the company grew up to nearly 60.000 employees. In the course of the past 3 years, SAP implemented agile development and Scrum across the whole development organization according to lean principles - resulting in a more efficient and reliable delivery. But where do the requirements for next releases, ideas and innovations come from? How does design and innovation work? What does agile mean from a business perspective? How to combine design and development and how does Scrum help? This keynote will answer and open the discussion on these and other related questions…

Präsentation Download


  • Anwenderbericht
  • Fortgeschritten

Referent:Martin Fassunge, SAP

Martin Fassunge is, in a broader sense, the “Spiritus Rector” behind the introduction of lean principles at SAP AG. Amongst other roles he acts as a product owner for a lean/agile core team, which supports development units at SAP transforming to lean and agile processes. He has worked for over 13 years at SAP, most recently as Development Project Director in the management in the technology innovation area.

Referent: Tobias Hildenbrand; SAP AG

Dr. Tobias Hildenbrand joined SAP in 2009 and took over program office responsibility for the development-wide lean implementation. Today, he is a development project consultant acting as lean trainer, continuous improvement expert, Scrum mentor and Design Thinking coach for development teams. Together with SAP Research, he is currently also driving a project on large-scale lean software product development. Before SAP, Tobias conducted his doctoral studies on “Improving traceability in distributed collaborative software development” together with banking and software industry partners at the University of Mannheim and the University of California, Irvine, USA. Since then, he is still an associate lecturer and researcher in Mannheim.